AccorHotels, the world’s leading travel & lifestyle group and Dubai World Trade Centre LLC (DWTC) have announced the first 25hours hotels property outside of Europe. The game-changing disruptive hospitality brand, which was conceptualized in Germany, will make its debut for the first time ever in the Middle East with the 25hours Dubai.
The 434-room property, which will become the largest 25hours hotel worldwide, is expected to open by 2020. 25hours Dubai will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination. With the project’s first two phases completed ahead of its delivery schedule, One Central shows a mix of sustainable commercial assets, diverse hospitality offerings, residential sites and an iconic multi-purpose theatre. These elements will create an exciting lifestyle and entertainment destination at the heart of Dubai’s central business district.
25hours Dubai will become the first upscale addition to an existing 1210-room cluster of AccorHotels’ award-winning economy and midscale brands at the DWTC complex.
Christoph Hoffmann, CEO, 25hours Hotels explained: “The 25hours Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel of the brand. At the moment we are learning a lot about a new market and culture, and we hope to cope with the regional climate. 25hours Dubai will be a unique hotel reflecting the spirit and international attitude of Dubai.”